Getting a customer through the door is one thing. Giving them a reason to come back is another.
For hospitality operators, loyalty has moved beyond traditional points and rewards. The opportunity is to better understand how customers engage with a business, communicate with them in a more relevant way and turn individual visits into longer-term relationships.
That’s where the partnership between Tevalis and Diller comes in.
Making loyalty part of the customer journey
Diller helps hospitality businesses identify, engage and retain guests through digital loyalty, personalised communication and targeted campaigns.
Integrated with Tevalis EPOS, Diller connects loyalty activity with the point of sale, allowing operators to make loyalty a more natural part of the customer experience rather than treating it as a separate system.
For operators, that means having the technology in place to recognise and reward customers and encourage repeat visits, while making better use of the data generated through everyday transactions.
Ian Paterson, UK CEO at Diller, explains:
“The real value of loyalty comes when it becomes part of the everyday customer journey. By integrating Diller with Tevalis, operators can connect what’s happening at the point of sale with their loyalty activity, helping them understand their customers better and create more relevant reasons for them to return.”
From blanket offers to more relevant engagement
Customers don’t all behave in the same way, so effective loyalty shouldn’t treat them as though they do.
Understanding purchasing behaviour can help operators move beyond sending the same offer to everyone. Instead, loyalty activity can become more targeted – recognising different customer behaviours and creating campaigns and rewards that are more relevant to the people receiving them.
And while discounts can play a role, loyalty doesn’t always have to mean giving something away. Done well, it’s about building a relationship with the customer and giving them a reason to choose the same hospitality business again.
It’s an area where Diller sees significant opportunity for operators.
“Most hospitality businesses know very little about who their customers actually are, and that’s where the opportunity is. Loyalty shouldn’t just be about discounts. Operators can use what they learn about their customers to communicate more personally, reward the behaviours that matter to their business and ultimately build stronger repeat relationships.”
Connected technology, without limiting choice
For Tevalis, the Diller partnership is also part of a wider approach to hospitality technology.
Operators increasingly need different technologies to solve different challenges. Rather than expecting one platform to do everything, Tevalis works with specialist partners across the hospitality technology landscape, allowing operators to choose the solutions that suit their business while connecting them with their EPOS environment.
Kevin Dixon, Director of Partnerships at Tevalis, said:
“Diller is a great example of what we want our partner network to deliver for customers. Operators can choose a specialist loyalty platform that works for their business, while benefiting from its connection with Tevalis. It gives them more choice without creating another disconnected piece of technology.”
The partnership brings together Tevalis’ hospitality EPOS technology with Diller’s specialist approach to digital loyalty, helping operators make more of each customer interaction – not just at the point of purchase, but beyond it.
Already a Tevalis customer and interested in Diller? Get in touch with our partnerships team to talk it through, or take a look at the rest of the Tevalis partner network.
